Created to Serve - I am Char Ross

I’m Char Ross—a Business Growth Partner who blends technical expertise, creative insight, and a get‑it‑done spirit to help organizations grow with clarity and confidence. As a seasoned brand strategist and problem solver, I turn ideas into polished, practical solutions that bring every client’s vision to life.

The CHUGSS School Spirit Collection offers high‑quality, custom products designed for parents, teachers, students, teams, coaches, faculty, and staff. Every piece of apparel is crafted with care and precision to ensure exceptional comfort, durability, and style. More than great products, we believe in the power of school spirit—creating a sense of unity, pride, and belonging across your entire community.

Our mission is to help schools build a positive and cohesive environment through custom apparel that truly makes a difference. As the proven destination for quality school products, we make it easy to boost spirit and elevate pride with apparel that reflects your school’s identity.

The School Spirit Collection delivers quality products at affordable prices with streamlined ordering and no‑hassle delivery. Since apparel is often the largest purchase your group will make during the school year, we ensure every order is simple, reliable, and designed to bring your community together.

Elevate School Pride Today!

POOF Printing is built on a simple belief: every project truly Starts With You. Your mission, message, and vision guide our creative approach and shape the personalized experience we provide as a boutique printing company in Atlanta, Georgia. We treat every project as an opportunity to bring your private label brand to life with care, craftsmanship, and attention to detail.

At POOF Printing, we don’t just make products; we help you create meaningful, wearable expressions of identity, unity, and pride.

From golfers and sports teams to schools, churches, nonprofits, and businesses, we deliver reliable solutions, fundraisers, and products that match your style and purpose.

At POOF Printing, we create products for your brand with intention, craftsmanship, and a commitment to bringing your vision to life.

Start A Private Label Brand

SWAG Bag Market

Enjoy the ease of selling through a fully managed ecommerce store without the stress of setup, maintenance, or ongoing updates. The SWAG Bag Market makes it simple to showcase and promote your private‑label products to everyone in your group, giving them a seamless online shopping experience with convenient, ready‑to-order options.

Join the SWAG Bag Program

Give Back 4 U Fundraisers

Through our exclusive SWAG Bag Market, you can launch a virtual fundraiser in minutes. Offer premium, branded products, reach supporters online, and maximize profits without complicated logistics. It’s the smart, modern way to fundraise online—keeping your focus on your mission while driving results.

Start a Fundraising Campaign

iBelieve Inspires

iBelieve Inspires offers hand‑crafted, faith‑centered apparel designed for everyday confidence. The collection features empowering affirmations for men and women, blending style, purpose, and modern comfort. Each piece celebrates identity, strength, and God‑given promise—creating meaningful fashion that inspires how you show up every day.

Live the lifestyle

We provide Tangible Solutions.

Developing a powerful brand identity is both a creative and strategic exercise that requires appraising every aspect of a business and how it is experienced.

iBrand-N-Design

What is Brand Equity!

Brand Equity is the value of how a brand is reflected in the eyes of consumers and how much they are willing to pay. Knowing your score helps you identify areas of improvement. This allows you to convert brand awareness into instant consumer brand recognition.

Knowing your score helps you identify areas of improvement. This allows you to convert brand awareness into instant consumer brand recognition.

Get Your Brand Equity Score

Take The Test: Know Your Score...

Educational Workshops

Biz SMART Start GROW offers immersive workshops and bootcamps designed to empower entrepreneurs at every stage of their journey. Whether you're launching a new venture or scaling an existing business, BSSG provides expert-led sessions focused on branding, marketing, operations, and strategic growth. Each experience is hands-on, practical, and tailored to help participants build a strong foundation for long-term success.

Through interactive learning, peer collaboration, and real-world tools, BSSG equips business owners with the clarity, confidence, and resources needed to thrive. Our goal is to help you start smart, grow strategically, and stay ahead in today’s competitive market. Join a community of driven entrepreneurs and take your business to the next level with BSSG.

BSS GROW

FREE Monthly Workshop

Get active as you learn to Train My AI every 1st Monday at 4 PM via Zoom. Learn how smart prompts deliver powerful results—don’t let GIGO hold you back!

Workshop Registration

Alignable Registration

FREE Monthly Mastermind

Join our In-person Morning Mastermind every 3rd Wednesday at 10 AM in Tucker, GA! Get support, accountability, and fresh ideas to spark growth and innovation.

Mastermind Registration

Alignable Registration

Atlanta Business Network Connector

Where Atlanta’s professionals connect, collaborate, and grow—one powerful networking event at a time.

Make Your Business More Visible

Where Atlanta’s professionals connect, collaborate, and grow—one powerful networking event at a time.

Atlanta Business Network Connector hosts monthly in-person events like Need 4 Speed Networking and Business Networking Mingler, bringing entrepreneurs and professionals together to connect, collaborate, and grow through high-energy, relationship-building experiences.